Shinhan Bank, a pioneer of financial culture in Korea’s banking history, became one with CHB, a bank of tradition and class of 100 years, and launched the new and one Shinhan Bank on April 1, 2006. The integrated Shinhan, based on its strong foundation from 3 years of integration preparation processes, was ready to become Korea’s leading bank. Also, it successfully completed integration in multiple aspects such as IT, HR, and labor union at early stages of merger. In turn, it became an international exemplary case of ‘integration-first-merger-later,’ a new model of integration between financial institutions.
To advance into a digital company, it is continuously striving to achieve change and innovation. Based on expertise enhancement, Shinhan Bank provides different solutions by customer group to fulfill a wide range of customer needs. Also, it pursues innovation in customer experience by building an optimized channel network that connects face-to-face services with non-face-to-face services. In an ever-changing financial environment, Shinhan Bank manages to keep its leading status in fiscal soundness and risk management. At the same time, it is exploring new growth engines from its strong organizational culture and is continuing growth through innovation. It will secure market leader position in core areas to take on a central role within the Group and strengthen global presence through the operation in international hubs. By fulfilling the social responsibility through market leading ESG management, it will achieve sustainability in its business. Shinhan Bank has a long list of to-dos: provide the utmost value to customers; gain trust from shareholders; build a satisfactory environment for the employees; do its part as a corporate citizen for the society and national economy; and lead the domestic and Asian financial sector with a higher level of business culture. Through these efforts, it hopes to become the pride of customers and nation.